Content Strategist & UX Writer


Self-taught extrovert. Natural-born questioner. Always curious.


Self-taught extrovert. Natural-born questioner. Forever curious.

Hi there, I'm Jae (like the letter). I'm a question asker and storyteller who has an insatiable curiosity for people and the kind of experiences that makes them crack a smile or nod their head. Sometimes, also known as a content strategist or UX writer.

For me, there’s nothing better than finding that sweet spot between insightful data, meaningful strategies, and impactful content to deliver thoughtful and intuitive product experiences to people.

This bias towards learning and connection has landed me currently as a content strategist at Facebook on the profile team. Before that, I was a content strategist and marketer at Twitter on the global media team. Before that, I was helping startups establish and scale their content and marketing channels.

Prior to working in tech, I headed up the first SEO department for Finish Line — where I also had prior roles focused on branded and social content, community relations, and copywriting. Before that, I dipped my toe in advertising copywriting.

My constant objective is to learn, collaborate, and problem solve. Helping to improve user experiences and deepen brand sentiment are core to what I love about this work.

Reach out if "we've always done it this way" is your #1 enemy and/or you'd like me to consult on content strategy or digital marketing, craft copy, or advise on SEO.

If you'd like to know a bit more about me, here's a resume of my work and recommendations from some amazing folks I've had the privilege of working with.

Otherwise, let's grab a cup/glass/mug or find me @jaesonders!

All the best,