Content Strategist & UX Writer

Resume

Past work experience & highlights

 

Content Strategy and User Experience

 

Expertise

  • Content Strategy

  • User Experience (UX) Design

  • UX Writing

  • Product Strategy

  • Project Management

  • Content Marketing

  • Copywriting

  • Search Engine Optimization (SEO)

  • Public Speaking & Presentations

Technical Skills

  • Adobe CC (Photoshop, Illustrator, InDesign)

  • Prototyping (Sketch & InVision)

  • Content Management Systems (Wordpress & Drupal)

  • Project management (JIRA & Basecamp)

  • Social media management (Spredfast, Buffer, Hootsuite, & Tweetdeck)

  • SEO (Google Search Console, MOZ, SEMrush, BrightEdge & Conductor)

  • Web analytics (Google Analytics & Adobe Analytics)

 

Experience

FACEBOOK | 2017–PRESENT

Content Strategist, News

Content strategist on the News team responsible for the product content strategy and UX writing for global products that help inform and connect people. I’m also a mentor and quality reviewer for the content strategy organization. Outside of my day-to-day, I'm also a lead on the Content Strategy Diversity Council and involved with Pride@ (Facebook's LGBT employee resource group).

Content Strategist, Profile

Lead content strategist for a surface that receives 6M views a day and helps people showcase who they are. Responsible for all aspects of UX content strategy — including product naming, system frameworks, information architecture, UI copy, and more. I was part of the core teams who built and launched the Facebook Dating and Did You Know products.

TWITTER | 2016

Content Strategist and Marketer, Global Media

Owned content strategy & marketing for media partnerships, community management for @TwitterMedia, & marketing lead for @TwitterOpen (LGBTQ+ employee resource group). Increased monthly impressions by 20x compared to the previous 12-month average, improved engagement rates, bettered content creation workflow. Responsibilities included content audit, style guide/brand voice development, editorial planning, and content creation/management.

SUNG + WROTE | 2011–2016

Content Strategy and Digital Marketing Consultant

Strategize & craft branded content that makes clients' customers care, share, & convert. Worked with lifestyle, eCommerce, SaaS, IT, lifestyle, & startup clients. Helped client increase web traffic 20% MoM, 2x revenue, & better conversion via improved content architecture, social media, & SEO. Specialities: content strategy & marketing, social media marketing, SEO, copywriting, and brand development. 

FINISH LINE | 2013–2015

Lead SEO, 2015

Strategized, executed, & led all SEO initiatives to increase organic search traffic & revenue, while improving content strategy & user experience. Increased revenue, conversion rate, & AOV within 9 months of heading channel. Managed on-page optimization, keyword research, content audits/creation, link management, & external agencies. Developed SEO strategy to garner buy-in for creation of SEO department at Finish Line. 

Digital Content Specialist, 2014

Enhanced The Finish Line brand across the eCommerce site & blog with an integrated digital content strategy. Part of a 5-person team that produced & managed blog content (voted #2 corporate sneaker blog in the industry & increased monthly page views & revenue over 10x YoY). Wrote & managed copy for the product release calendar (2x revenue in a year). Led integration of blog content onto product detail pages (increased conversion rate & revenue). 

Digital Copywriter, 2013

Transformed technical product information into concise & conversational content for consumers. Wrote 2k+ product descriptions with regard to brand standards & SEO best practices. Optimized copy output by creating a digital copywriting guide & documented workflow. 

THE MODERN GENTLEMAN | 2011–2013

Brand Copywriter and Marketer

Brand strategy, digital content management, partnership development (produced vlog series), social media strategy (150%+ increase in followers), copywriting, design, & project management. 

THE MARTIN AGENCY | 2011

Student Copywriter and Strategist 

Client: Boys and Girls Club of Metro Richmond

Created the creative brief. Wrote and edited all campaign copy. Developed and led the client pitch.

 

Education

Virginia Commonwealth University

Robertson School of Media and Culture

B.S. in Mass Communications: Creative Advertising

Cum Laude, Dean's List, Teaching Assistant,

VCU Education Abroad Scholarship Recipient

Certifications & Awards