Content Strategy and User Experience
User Experience (UX) Design
Search Engine Optimization (SEO)
Public Speaking & Presentations
Adobe CC (Photoshop, Illustrator, InDesign)
Prototyping (Sketch & InVision)
Content Management Systems (Wordpress & Drupal)
Project management (JIRA & Basecamp)
Social media management (Spredfast, Buffer, Hootsuite, & Tweetdeck)
SEO (Google Search Console, MOZ, SEMrush, BrightEdge & Conductor)
Web analytics (Google Analytics & Adobe Analytics)
FACEBOOK | 2017–PRESENT
Content Strategist, News
Content strategist on the News team responsible for the product content strategy and UX writing for global products that help inform and connect people. I’m also a mentor and quality reviewer for the content strategy organization. Outside of my day-to-day, I'm also a lead on the Content Strategy Diversity Council and involved with Pride@ (Facebook's LGBT employee resource group).
Content Strategist, Profile
Lead content strategist for a surface that receives 6M views a day and helps people showcase who they are. Responsible for all aspects of UX content strategy — including product naming, system frameworks, information architecture, UI copy, and more. I was part of the core teams who built and launched the Facebook Dating and Did You Know products.
TWITTER | 2016
Content Strategist and Marketer, Global Media
Owned content strategy & marketing for media partnerships, community management for @TwitterMedia, & marketing lead for @TwitterOpen (LGBTQ+ employee resource group). Increased monthly impressions by 20x compared to the previous 12-month average, improved engagement rates, bettered content creation workflow. Responsibilities included content audit, style guide/brand voice development, editorial planning, and content creation/management.
SUNG + WROTE | 2011–2016
Content Strategy and Digital Marketing Consultant
Strategize & craft branded content that makes clients' customers care, share, & convert. Worked with lifestyle, eCommerce, SaaS, IT, lifestyle, & startup clients. Helped client increase web traffic 20% MoM, 2x revenue, & better conversion via improved content architecture, social media, & SEO. Specialities: content strategy & marketing, social media marketing, SEO, copywriting, and brand development.
FINISH LINE | 2013–2015
Lead SEO, 2015
Strategized, executed, & led all SEO initiatives to increase organic search traffic & revenue, while improving content strategy & user experience. Increased revenue, conversion rate, & AOV within 9 months of heading channel. Managed on-page optimization, keyword research, content audits/creation, link management, & external agencies. Developed SEO strategy to garner buy-in for creation of SEO department at Finish Line.
Digital Content Specialist, 2014
Enhanced The Finish Line brand across the eCommerce site & blog with an integrated digital content strategy. Part of a 5-person team that produced & managed blog content (voted #2 corporate sneaker blog in the industry & increased monthly page views & revenue over 10x YoY). Wrote & managed copy for the product release calendar (2x revenue in a year). Led integration of blog content onto product detail pages (increased conversion rate & revenue).
Digital Copywriter, 2013
Transformed technical product information into concise & conversational content for consumers. Wrote 2k+ product descriptions with regard to brand standards & SEO best practices. Optimized copy output by creating a digital copywriting guide & documented workflow.
THE MODERN GENTLEMAN | 2011–2013
Brand Copywriter and Marketer
Brand strategy, digital content management, partnership development (produced vlog series), social media strategy (150%+ increase in followers), copywriting, design, & project management.
THE MARTIN AGENCY | 2011
Student Copywriter and Strategist
Client: Boys and Girls Club of Metro Richmond
Created the creative brief. Wrote and edited all campaign copy. Developed and led the client pitch.
Virginia Commonwealth University
Robertson School of Media and Culture
B.S. in Mass Communications: Creative Advertising
Cum Laude, Dean's List, Teaching Assistant,
VCU Education Abroad Scholarship Recipient