Content Strategist & UX Writer

Landing Pages

Landing page for Finish Line

Finish Line has one of the best affiliate programs within retail but most people didn't know this because when you would click on the "Affiliate Program" link, it would drive you directly to the affiliate program sign up/log in page—no context and not a great user experience. So working cross-functionally with the affiliate marketing, development, and creative teams, we embarked on creating a better experience that would also improve partner sign ups. 


  • Content strategy
  • User research
  • Copywriting